The DuPont Company funded the anthology drama series Cavalcade of America, which also featured brevized biographies of well-known composers and musicals on occasion. From 1935 to 1953, it was first heard on the radio, then from 1952 to 1957, it was shown on television. The program, which debuted on CBS, was the first to employ anthology drama in corporate radio advertising.
Cavalcade of America used feel-good dramatizations about the victory of the human spirit over all adversity to illustrate historical events with tales of individual bravery, initiative, and success. Following World War I, the series was created to boost DuPont's reputation. Each episode opened with a reading of the company's tagline, "Maker of better things for better living through chemistry," and the plays focused on improving women's life, in particular, through the use of new technologies.
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